Our Expert Answers
Websites & Social Media
Which social media platforms should my business be on?
The choice of platforms depends largely on where your target audience spends their time and the nature of your business. For most businesses, Facebook and Instagram are essentials due to their large user bases and advanced advertising tools. B2B companies often benefit from LinkedIn, while visually-oriented products do well on Pinterest and TikTok. We can help determine the best platforms for your goals and audience after an initial analysis.
What platform should I build my website on?
The choice of platform for building your website largely depends on your specific business needs, including the type of products or services you offer and your scalability requirements. WordPress and Shopify are two of the most popular platforms, each with distinct advantages.
WordPress is highly versatile and can be used for a wide range of websites. It is particularly strong in SEO capabilities due to its extensive range of SEO plugins, such as Yoast SEO, which allow for detailed control over every aspect of SEO. This platform is ideal if you need a highly customisable site or if content marketing will be a core part of your strategy.
Shopify, on the other hand, is a top choice for e-commerce websites. It offers robust built-in e-commerce tools that are easy to use and manage. While it is slightly more limited in terms of SEO adjustments compared to WordPress, it still offers enough SEO features to effectively optimise your site for search engines, including basic SEO practices like editing title tags, meta descriptions, and URLs. Additionally, Shopify handles many aspects of technical SEO automatically, such as sitemap creation and the management of canonical tags, which can help prevent duplicate content issues.
Both platforms support responsive design, which is crucial for SEO and user experience. Ultimately, the choice between Shopify and WordPress will depend on whether your primary focus is e-commerce (Shopify) or content flexibility and customisation (WordPress). We can help you evaluate your needs to choose the most suitable platform and ensure that your website is fully optimised for search engines to maximise your online presence.
What should our budget be for social media marketing?
Your budget can vary depending on several factors including the scale of your campaigns, chosen platforms, and specific goals like brand awareness or sales conversion. We recommend starting with a modest budget that can be adjusted as we see what works best for your audience and industry. Typically, a starting budget might range from a few hundred to a few thousand pounds per month, inclusive of ad spend and management services.
How will I be able to update the website myself?
Success in content marketing can be measured through several metrics, including website traffic, engagement rates (like shares, comments, and likes), lead generation, and conversion rates. We use tools to track these metrics and provide you with detailed reports, so you can see how content is contributing to your business objectives.
Frequently Asked Questions
Personal Branding & SEM
How can I develop a strong personal brand?
Developing a strong personal brand involves several key steps: identifying your unique value proposition, understanding your audience, and consistently communicating your brand message across all platforms. We help you craft a compelling narrative that highlights your strengths and values, and we ensure this narrative is reflected in all your content, from your website to your social media profiles.
How often should I update or refresh my personal brand?
Your personal brand should evolve as you grow professionally and as market dynamics change. It’s good practice to review and refresh your brand every couple of years or whenever there are significant changes in your professional life or business strategy. We provide ongoing support to ensure your personal branding remains relevant and aligned with your long-term objectives.
How much should I budget for Ads?
Your SEM budget can vary widely depending on your industry, competition, and objectives. For small businesses, even a few hundred pounds a month can make a significant impact if spent wisely. We recommend starting with a modest budget and adjusting based on the campaign's performance and your business goals. We can help you set a budget that maximises your return on investment.
How quickly can I see results from SEM?
SEM can deliver quick results, often within days of launching a campaign. As soon as your adverts are live, they can start attracting traffic to your website. However, optimising these campaigns to reach peak performance may take a few weeks of adjustment and testing different strategies, such as keyword selection, advert copy, and targeting settings.
Frequently Asked Questions
Content Marketing
How do we measure the success of our content marketing efforts?
Success in content marketing can be measured through several metrics, including website traffic, engagement rates (like shares, comments, and likes), lead generation, and conversion rates. We use tools to track these metrics and provide you with detailed reports, so you can see how content is contributing to your business objectives.
What exactly is content marketing and how can it help my business?
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — ultimately, to drive profitable customer action. It helps establish your brand as an industry leader, improves engagement with your customers, and increases your visibility in search engine results, which drives more traffic to your site and increases sales.
What type of content is most effective for my business?
The effectiveness of content types can vary depending on your industry and target audience. Typically, blogs, articles, infographics, and videos are highly effective across various sectors. We tailor our recommendations based on an analysis of your audience's preferences and behaviours to ensure that the content we produce resonates with them and meets their needs.
How often should we publish new content?
The frequency of publishing new content can vary based on your business goals and resources. For most small businesses, posting 1-2 times per week can be effective. However, the quality of content is more important than quantity. It's crucial to maintain a consistent schedule that keeps your audience engaged without compromising content quality.
