- SEARCH ENGINE OPTIMISATION
- KEYWORD RESEARCH
- TECHNICALSEO
- LOCAL SEO
What is SEO?
Keyword Research
SEO focuses on improving your website visibility and ranking in the search engine results page (SERP) for key words & terms that are important to your business. A good SEO strategy will increase your website traffic. But a great SEO strategy will increase the quality & relevancy of your traffic, user experience, and conversions.In short, SEO is all about optimising your site to ensure it is more attractive to search engines and your ideal customer. Work with us to propel your reach to the right people at the right time.
Keyword Research will form the foundations of your SEO strategy. From your URL structure, meta descriptions, page headings, descriptions and blogs.
Your keyword research should take into account the competitive landscape as well as understanding intent led terms and search volumes. Having a strategic approach to keyword research will ensure your traffic improves both in quality and quantity.
When you are conducting your keyword research consider these three things: search Intent, search volume & difficulty, and relevance to your content & goals.
Your keyword research should take into account the competitive landscape as well as understanding intent led terms and search volumes. Having a strategic approach to keyword research will ensure your traffic improves both in quality and quantity.
When you are conducting your keyword research consider these three things: search Intent, search volume & difficulty, and relevance to your content & goals.
Why Is Technical SEO Important?
For your content to shine, your technical SEO must be up to scratch. Technical SEO acts as a bridge between your content and how it shows up in search engine results pages- it allows your website to speak to search engines clearly and concisely. When your website is optimised for crawlability & indexing, search engines will be able to understand what the important aspects and messages are within your site’s content and serve them to search engine users when they are looking for your products or services.Some important aspects of your technical SEO that could affect your content performance include:
- Your Website Speed
- Mobile Optimisation
- Your Website Security
- Crawlability & Indexation
- Logical URL Structure
- Duplicate Content Management
- Error Handling
- Structured Data Markup
- Your On-Page SEO
Optimising your website’s structure and content will ensure you can begin to rank higher on search engines. Your on-page SEO should include meta descriptions, alt text, headings as well as high-quality content and an optimised user journey. See how our on-page SEO strategy saw CarterBags.com sell out of their ‘laptop tote bag for women’.
- Local SEO
If you are a bricks and mortar business this is particularly relevant. Optimising your local SEO will attract more traffic from relevant local searches. Local SEO is essential for businesses which rely on local customers.By focusing on local SEO you can ensure that when potential customers search for products or services "near me" or in a specific locality, your company appears prominently in search results.
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Reach the right people
at the right time -
Rank for keywords that
boost your bottom line -
Improve your poistion
in search engine results
- Your Off-Page SEO
Your off-page SEO involves building your site's authority through quality backlinks, a strong social media presence and online mentions to improve your position in search engine results.
Backlinks are a cornerstone of off-page SEO, acting as endorsements from one website to another. When a website links to your site, it passes a signal to search engines that others vouch for your content, which can enhance your site's authority and improve its ranking in search results. The quality, relevance, and the number of these backlinks influence your website’s SEO performance. Acquiring high-quality backlinks from reputable and related domains is a great strategy to boost visibility and credibility online.
Backlinks are a cornerstone of off-page SEO, acting as endorsements from one website to another. When a website links to your site, it passes a signal to search engines that others vouch for your content, which can enhance your site's authority and improve its ranking in search results. The quality, relevance, and the number of these backlinks influence your website’s SEO performance. Acquiring high-quality backlinks from reputable and related domains is a great strategy to boost visibility and credibility online.
- Backlink Strategy
Google Reviews are considered a part of your off-page SEO. Google Reviews provide fresh, user-generated content that Google uses to determine the relevance and authority of your business in relation to specific search queries.
Social media can play a pivotal role in your off-page SEO by facilitating the amplification of content. Engagement on platforms such as LinkedIn, TikTok, Pinterest, Facebook, Instagram, and Twitter (X), not only helps build backlinks and improve brand visibility but also signals to search engines that the content is valuable- potentially boosting search rankings.
Social media can play a pivotal role in your off-page SEO by facilitating the amplification of content. Engagement on platforms such as LinkedIn, TikTok, Pinterest, Facebook, Instagram, and Twitter (X), not only helps build backlinks and improve brand visibility but also signals to search engines that the content is valuable- potentially boosting search rankings.
SEO Analytics and Reporting Are a Must!
Effective SEO isn't just about implementing strategies, it's about understanding their impact. Our comprehensive SEO analytics and reporting services are designed to give you a clear view of how your strategies are performing, identifying both successes and areas for improvement.
We utilise SEO tools to monitor key performance indicators such as traffic sources, user behaviour, conversion rates, and keyword rankings. This allows us to provide you with detailed insights.
We can understand where your visitors are coming from and which channels are most effective, helping you to focus your efforts on the most profitable sources of traffic. We track how well your targeted keywords are ranking and how they are contributing to your traffic and sales. We can analyse how visitors interact with your website, from page views per visit and bounce rates to average session duration. These metrics help assess the quality of your content and whether it’s effectively engaging your audience, and so much more!
For a free SEO discovery call and overview of your current website's performance- get in touch!
We utilise SEO tools to monitor key performance indicators such as traffic sources, user behaviour, conversion rates, and keyword rankings. This allows us to provide you with detailed insights.
We can understand where your visitors are coming from and which channels are most effective, helping you to focus your efforts on the most profitable sources of traffic. We track how well your targeted keywords are ranking and how they are contributing to your traffic and sales. We can analyse how visitors interact with your website, from page views per visit and bounce rates to average session duration. These metrics help assess the quality of your content and whether it’s effectively engaging your audience, and so much more!
For a free SEO discovery call and overview of your current website's performance- get in touch!
How We Can help You?
We’re here to guide you every step of the way in enhancing your online presence and driving sustainable growth. Our dedicated team uses the latest strategies and tools to ensure your website not only reaches but resonates with your target audience. Here’s how we can help:
- An SEO audit will help you understand your current position and opportunities
- Technical improvements across your website will help improve user experience, crawlability & indexing helping your website rank
- Conversion optimisation through design, layout & content enhancement
- Comprehensive keyword research, analysis & planning: focusing on your customer journey & intent
- Optimise existing content & recommend a content strategy to lead you towards success
- We produce SEO optimised content that not only ranks in the search engine, but is of interest to your website users
- Or, we can handle your technical SEO and provide you with a strategy & content plan to create your own content
- Help you build authority online through digital PR & a strong backlink strategy